Make your roofing business feel First-class. Automatically.
Roger quietly holds your entire customer flow - from first call to final follow-up.
Nothing slips through. Customers feel taken care of. Referrals come naturally.
No credit card needed. Early access coming soon.
Does it feel like your entire business lives in your head?
That’s because it does.
Running a contractor business means carrying calls, follow-ups, updates, and promises - all in your head, all day long.
It works until it doesn’t.
And when things start to slip, it’s rarely the work.
It’s the small professional details.
Missed Calls
"I miss calls all the time - even when I try not to. I am just too busy".
Roger answers, qualifies, takes messages, and books time in your live calendar - so no lead is lost.
Head still at work
“When I get home to my family, my head is still at the job site”.
Roger holds the entire customer flow: stages, automations, reminders and notes. You can finally switch off - knowing nothing falls through the cracks.
Missed Updates
"I forget to update customers. Not because I don’t care - I’m just busy".
Roger sends professional reminders, status-SMS, videos and confirmations automatically - so customers always feel seen and receive real service.
THE SOLUTION
Built to support you, not replace you
Roger isn’t here to take over your business - it’s here to make sure nothing gets missed.
Think of Roger as your digital right-hand man who handles the noise so you can focus on the craft.
THE SYSTEM EDGE
A system that gets smarter with every job
Roger doesn’t ask you to study dashboards or change how you work.
It simply pays attention.
With every call, message, and completed job, Roger learns how your business actually runs - what works, what customers respond to, and what details tend to get forgotten when things get busy.
Over time, Roger uses this understanding to gently support better outcomes:
• reminding you of things that consistently help you close
• nudging you when small changes make a big difference
No reports. No analysis paralysis.
Just a system that gets better at supporting you the more you use it.
This isn’t automation for automation’s sake.
It’s a quiet advantage that builds in the background.
THE BENEFITS
High-end reputation. Low-stress life.
Less mental load. More trust. Natural referrals.
Turn Clients into a Referral Engine
When customers feel informed, remembered, and taken care of, they talk.
Roger helps you deliver that experience consistently - even on your busiest days - so referrals happen naturally.
Finally switch off when you get home
Even when you are busy, Roger reminds you to update customers and helps you craft the right message, ensuring you always look like the professional you are.
See how fast Roger pays for itself
Roger doesn't change your prices or your margins. It changes two things — how fast you respond to leads, and how every customer is handled. Both turn into more jobs.
Your business today
With Roger
Two compounding effects: instant response (under 1 min vs ~17h industry avg) and a +7 NPS lift in customer experience.
The upside
Your year gets $55,584 bigger.
From faster response and better customer care. No new ad spend. No price increase. Roger's cost already covered.
Per month
+$4,632
Per added job
$3,300
Roger pays for itself with just 0.14 referrals/month. This projection delivers about 11.3× that - well past breakeven.
*Numbers are estimates based on industry data. Speed-to-lead lift assumes current response time near the ~17-hour home-services industry average. If you already answer within minutes, the speed lift will be smaller for you (drag your job count down to model that case).
Our Story
Built in a workshop, not a boardroom
Roger started in a real roofer’s workshop. The "Roger" in our name is a master metalworker who spent decades running his own business. We saw him losing great jobs simply because he didn't have the time to be a full-time secretary and a full-time craftsman at once.
We built this to fix that.
- Award-Winning Innovation: Winner of the 2025 Innovation Competition (Sweden) out of 100+ companies.
- Craftsman First: We don't replace the human; we give the human their time back.
From day one, the mission has been simple:
Take the real problems contractors face - missed calls, forgotten follow-ups, lost referrals - and build a system that fixes them without replacing the human behind the business.
We have answers
Frequently Asked Questions
You can be up and running in about 10 days. We’ll guide you through every step.
We’ll need:
- 3 short videos (introduce your business, showcase services, highlight happy customers).
- A professional brochure (if you don’t have one, we’ll help create it).
We’ll help script the videos and guide production to ensure top quality. Once these are ready, Roger can start working for you.
Nope. The system is plug-and-play, and we provide full onboarding + ongoing support.
Automated, personalized follow-ups.Timely updates so customers always know what’s happening. Stronger trust = more repeat business & referrals.
Companies with a sales rep juggling multiple leads and feeling the pressure of busy days.
Perfect for:
- Keeping leads organized.
- Reducing stress.
- Ensuring no opportunity slips away.
Most see improvements in lead conversion & customer satisfaction within the first few months. Our goal is more revenue + happier customers.
- Onboarding & setup help.
- Video scripting & brochure creation support.
- Regular check-ins.
- On-demand access to our team.
You only pay when you make money from the leads we generate.
You cover the ad spend.
(If you prefer to run without ads, just let us know — right now, our priority is getting more users on board rather than maximizing revenue.)
Our service fee starts only once you have booked jobs or signed contracts.
Until then – it’s completely risk-free.
We can’t control the market, but we guarantee:
- Relentless support.
- Continuous optimization.
- No long-term contracts – we work together as long as you see value.
Ready to make your business feel First-Class?
We are currently onboarding a select group of contractors for our early access phase. Join the waitlist to secure your spot and start building a referral-driven business.
No credit card needed. Early access coming soon.