Make your roofing business feel First-class. Automatically.
Roger is there to take the load off your front desk - and quietly holds your entire customer flow from first call to final follow-up. Nothing slips through. Customers feel taken care of. Referrals come naturally.
No credit card needed. Early access coming soon.
Does it feel like your entire business lives in your head?
That’s because it does.
Running a contractor business means carrying calls, follow-ups, updates, and promises - all in your head, all day long.
It works until it doesn’t.
And when things start to slip, it’s rarely the work.
It’s the small professional details.
Missed Calls
"I miss calls all the time - even when I try not to. I am just too busy".
Roger answers, qualifies, takes messages, and books time in your live calendar - so no lead is lost.
Head still at work
“When I get home to my family, my head is still at the job site”.
Roger holds the entire customer flow: stages, automations, reminders and notes. You can finally switch off - knowing nothing falls through the cracks.
Missed Updates
"I forget to update customers. Not because I don’t care - I’m just busy".
Roger sends professional reminders, status-SMS, videos and confirmations automatically - so customers always feel seen and receive real service.
THE SOLUTION
Built to support you, not replace you
Roger isn’t here to take over your business - it’s here to make sure nothing gets missed.
Think of Roger as your digital right-hand man who handles the noise so you can focus on the craft.
THE SYSTEM EDGE
A system that gets smarter with every job
Roger doesn’t ask you to study dashboards or change how you work.
It simply pays attention.
With every call, message, and completed job, Roger learns how your business actually runs - what works, what customers respond to, and what details tend to get forgotten when things get busy.
Over time, Roger uses this understanding to gently support better outcomes:
• reminding you of things that consistently help you close
• nudging you when small changes make a big difference
No reports. No analysis paralysis.
Just a system that gets better at supporting you the more you use it.
This isn’t automation for automation’s sake.
It’s a quiet advantage that builds in the background.
THE BENEFITS
High-end reputation. Low-stress life.
Less mental load. More trust. Natural referrals.
Turn Clients into a Referral Engine
When customers feel informed, remembered, and taken care of, they talk.
Roger helps you deliver that experience consistently - even on your busiest days - so referrals happen naturally.
Finally switch off when you get home
Even when you are busy, Roger reminds you to update customers and helps you craft the right message, ensuring you always look like the professional you are.
See how fast Roger pays for itself
Roger doesn't change your prices or your margins. It changes two things - how fast you respond to leads, and how every customer is handled. Both turn into more jobs.
Your business today
With Roger
Two effects working together:
- instant response
(under 1 min vs ~17h industry avg) - a stronger customer experience
(we model a +7 NPS lift).
** 13 from instant response · 6 from better customer experience. Learn more →
The upside
Your year gets $55,584 bigger.
From faster response and better customer care. No new ad spend. No price increase. Roger's cost already covered.
Per month
+$4,632
Per added job
$3,300
Roger pays for itself with just 0.14 referrals/month.
This projection delivers about 11.3× that - well past breakeven.
The response speed estimate is rooted in the MIT/InsideSales Lead Response Study, which found that responding within 5 minutes versus 30 minutes makes you 21x more likely to qualify a lead. Roger responds in under a minute, compared to the 17-hour industry average. We apply a conservative 15% improvement to your annual job volume to account for that difference.
The better customer experience estimate draws on NPS research. Platforms with Roger's capabilities typically generate a +5 to +10 point NPS lift, and Bain & Company's research ties higher NPS to significantly faster organic growth through referrals. We use a conservative 7% lift applied to your annual job volume.
Both figures intentionally err on the side of caution. Your actual results will depend on where you're starting from and how consistently your team uses Roger.
Our Story
Built in a workshop, not a boardroom
Roger started in a real roofer’s workshop. The "Roger" in our name is a master metalworker who spent decades running his own business. We saw him losing great jobs simply because he didn't have the time to be a full-time secretary and a full-time craftsman at once.
We built this to fix that.
- Award-Winning Innovation: Winner of the 2025 Innovation Competition (Sweden) out of 100+ companies.
- Craftsman First: We don't replace the human; we give the human their time back.
From day one, the mission has been simple:
Take the real problems contractors face - missed calls, forgotten follow-ups, lost referrals - and build a system that fixes them without replacing the human behind the business.
We have answers
Frequently Asked Questions
You can be up and running in about 10 days. We’ll guide you through every step.
Three things: connect your calendar (10 seconds), tell us about your current customer flow in a 30-minute call, and set up your Roger number.
A note on the number: you keep your existing business line untouched. We provision a dedicated Roger number for the system to handle calls, callbacks, and customer flow. When someone calls your old line, you simply say "I just got a new number for the office, give me one second to call you right back" and Roger dials them from the system. Takes five seconds to mention. Most customers don't even notice.
This setup is on purpose. It's your safety net. Your old number stays yours, untouched, so you can walk away anytime without losing it. Once you're comfortable with how Roger runs your business (usually 30 to 60 days in), we port your old number over and the two-number setup disappears.
You're live in about 10 days.
Nope. The system is plug-and-play, and we provide full onboarding + ongoing support.
Automated, personalized follow-ups.Timely updates so customers always know what’s happening. Stronger trust = more repeat business & referrals.
Companies with a sales rep juggling multiple leads and feeling the pressure of busy days.
Perfect for:
- Keeping leads organized.
- Reducing stress.
- Ensuring no opportunity slips away.
Most see improvements in lead conversion & customer satisfaction within the first few months. Our goal is more revenue + happier customers.
- Onboarding & setup help.
- Video scripting & brochure creation support.
- Regular check-ins.
- On-demand access to our team.
Roger is a SaaS subscription, billed monthly.
Standard pricing is $695/month, multi-user, no per-seat surcharges.
Founding partner pricing is $495/month for life - we have 3 spots reserved for the contractors who help us shape the product during the first 90 days.
There's no setup fee, no annual lock-in, and no trial-period games. You pay your first month when you onboard.
We can’t control the market, but we guarantee:
- Relentless support.
- Continuous optimization.
- No long-term contracts – we work together as long as you see value.
Ready to make your business feel First-Class?
We are currently onboarding a select group of contractors for our early access phase. Join the waitlist to secure your spot and start building a referral-driven business.
No credit card needed. Early access coming soon.